Pringles

Pringles

In 2013 Kellogg’s took over the Pringles brand and, since then, has offered tasty snacks as well as breakfast cereals. Enjoyment of communication is provided by currycom: the agency was given the task of the regular product and brand communication for Pringles –   it puts having fun while snacking as the focus of the PR activities which, in addition to media relations, also include strategic cooperation projects.

Client: Pringles
Project type: all-year client
Client since: 2013
Branch: food
Team (in alphabetical order): Jasmin Obrecht, Barbara Fuchs-Puchner
Photo credit (in order of appearance): Pringles