In 2013 Kellogg’s took over the Pringles brand and, since then, has offered tasty snacks as well as breakfast cereals. Enjoyment of communication is provided by currycom: the agency was given the task of the regular product and brand communication for Pringles – it puts having fun while snacking as the focus of the PR activities which, in addition to media relations, also include strategic cooperation projects.
|Project type: all-year client|
|Client since: 2013|
|Team (in alphabetical order): Jasmin Obrecht, Barbara Fuchs-Puchner|
|Photo credit (in order of appearance): Pringles|