Since 2008, the Unilever brand DOVE has been relying on currycom for its brand and product PR: the portfolio includes comprehensive consultancy, a PR service package provided for product launches, conception and implementation of press events on to the positioning of the brands and individual campaigns connected with the themes of beauty and body awareness. In 2011, currycom also supported the market launch of DOVE MEN+CARE in Austria and, since then, has been responsible for the corresponding communications activities.
|Client: Unilever – DOVE | DOVE MEN+CARE|
|Project type: all-year client|
|Client since: 2008|
|Branch: beauty & lifestyle, trade|
|Team (in alphabetical order): Jasmin Obrecht, Martina Pehsl|
|Photo credits (in order of appearance): DOVE, DOVE, currycom/Philip Michtner, DOVE/currycom, DOVE|