At the national level, currycom is responsible for the strategic PR and communications consultancy and also provides a regular PR service package for the Italian premium coffee brand Lavazza – both for the catering sector and trade as well as for end consumers. For the annual Lavazza calendar, currycom handles the national implementation and local adaptation of the international calendar campaign and develops strategies for the supporting PR measures for the Austrian market.
|Project type: all-year client|
|Client since: 2006|
|Branch: food, trade|
|Team (in alphabetical order): Martina Pehsl, Klaus Jürgen Wegenstein|
|Photo credits (in order of appearance): Lavazza/Martin Schöller, Lavazza, Lavazza/Mark Seliger, Lavazza|