The annual PR service package for the system catering market leader McDonald’s Austria comprises strategic communications consultancy, continuous reputation management and also the conception and implementation of a wide range of different PR measures. The emphasis is on raising awareness of the quality and origin of the McDonald’s Austria products, product launches, the local communication support of the franchisees, employer issues and also corporate publishing.
|Client: McDonald’s Austria|
|Project type: all-year client|
|Client since: 2010|
|Branch: food, system catering|
|Team (in alphabetic order): Julia Burgholzer, Florentina Perschy, Angelika Paul, Martina Wenzel|
|Photo credits (in order of appearance): McDonald’s Austria/currycom, McDonald’s Austria, McDonald’s Austria/Christian Husar, currycom/Philip Michtner, McDonald’s Austria/Christian Husar|